AT&T Dynamic Traffic Management coming to the rescue

by Danessa Lambdin

Driving home from work the other day I was stuck in more traffic than usual

As I waited to get through the bottleneck, an ambulance made its way through the string of cars. I finally found the cause of the delay. Two cars had been in an accident.

Help had already arrived – the ambulance I had seen earlier and police were at the scene. Luckily, it didn’t look too serious. However, it did make me thankful that police, fire, and paramedics are typically able to get to an emergency, regardless of traffic.

Traffic doesn’t only occur on roads. In today’s world, where mobile technology helps us stay connected like never before, congestion also appears on networks.

Like an ambulance trying to get through traffic to an accident, there may be data traffic trying to get through a congested wireless network to a mission-critical business app. We at AT&T have a solution.

AT&T Dynamic Traffic Management uses Quality of Service technology to enable qualified enterprise, government, and public safety customers to identify business application data traffic that needs prioritized treatment on the AT&T-owned domestic 4G LTE network.

AT&T Dynamic Traffic Management can help qualified customers’ mission-critical apps perform even during the busiest times. And qualified state and federal public safety organizations (such as police and fire departments) can also get priority access to our AT&T-owned domestic 4G LTE  network so that their first responders can stay connected and serve their communities.

For public safety customers: prioritize mission-critical apps to perform even during the busiest times

Let’s continue our highway scenario. Think about the crowded highway after an accident. People are trying to use their wireless device to connect with work to let them know they are going to be late. Others are contacting friends and family to let them know they are alright. Some may be documenting the event with pictures, and others taking videos. With nearly everyone in the area on their wireless device, the conditions are prime for a busy network.

What does that mean to our police and other first responders? They’re trying to use the wireless network to access critical applications, like computer-aided dispatch, maps, and other helpful information.

Giving police, fire, and emergency medical responders a way to help maintain their data communications when the network is congested is one way we can use our advanced technology to help support public safety and security. In an emergency, seconds can make the difference in helping save a person’s life.

For enterprise and government customers: keep operations and deliveries stay on track

Whatever your industry, when time makes a difference, AT&T Dynamic Traffic Management can help.

For example, there are thousands of people in an airport terminal at any given moment. Many travelers are using mobile technology at the same time. Yet the airline companies rely on those same mobile connections to keep their business running smoothly.

The airline companies could use AT&T Dynamic Traffic Management with their baggage tracking and maintenance applications so that baggage handlers and maintenance workers on the tarmac can keep on track during times of network congestion. This can help planes get ready so customers can arrive on time.

Another industry that may benefit from AT&T Dynamic Traffic Management is banking. Banks could use it with their 4G-LTE ATM machines to help ensure critical ATM application-related data traffic can still process during times of network congestion, enabling the banks to better manage customer transactions like deposits and withdrawals.

I’d like to leave you with one last example. Picture a shipping company located in a city with a busy wireless network that relies on push-to-talk services to help keep operations running smoothly.

The company could use the AT&T Dynamic Traffic Management to prioritize the company’s push-to-talk application to enable its employees to receive an enhanced quality of service experience for their push-to-talk data traffic during times of network congestion. This could help operations and deliveries stay on time, potentially benefiting both the company’s bottom line and customers counting on delivery dates.

These are just a few of the many industries that may benefit from AT&T Dynamic Traffic Management. If your business depends on real-time interactive applications, machine-to-machine applications, or other business-critical applications, we can help.

This document is not an offer, commitment, representation or warranty by AT&T and is subject to change.