AT&T celebrates Disney's The Little Mermaid with an immersive and connected experience at the World Premiere

Keeping our customers connected to the people and experiences that matter most to them is at the heart of everything we do at AT&T. That’s why we jumped at the opportunity to collaborate with Disney to create an enhanced 360 experience for fans to enjoy at the recent World Premiere of Disney’s The Little Mermaid.

To celebrate one of the biggest movies of the year, we created a 360 digital photobooth for premiere attendees to enjoy on the blue-carpet. Powered by AT&T 5G, the 360 experience leveraged a dynamic and interactive design to capture Premiere guests in a underwater scene featuring characters from the film. Disney’s The Little Mermaid is now playing only in theaters (rated PG).

This activation leveraged AT&T 5G to load the image to a QR code almost instantaneously right from the blue-carpet.  Thanks to AT&T 5G, all Premiere attendees could download and share their Premiere videos and photos with family and friends at faster speeds.