Sports and entertainment

AMB Sports + Entertainment, who owns and operates Atlanta’s Mercedes-Benz Stadium, wanted to set a new standard in the fan experience.

Atlanta Falcons stadium full of fans with GOAL spelled out on teleprompter


Entertaining fans with immersive, groundbreaking experiences

  • Business needs

    Building a new venue for the Falcons and Atlanta United that would deliver a world-class, one-of-a-kind fan experience. The organization needed a powerful and scalable infrastructure to support the technology required to surpass fan expectations.

  • Results

    In the NFL’s Voice of the Fan Analysis for the 2019 and 2020 seasons, the stadium ranked #1 in the NFL in Wireless Services (cellular and Wi-Fi). Technology also enhances the clubs, suites, and AT&T Perch—a gathering area with video walls airing other games.

  • Solution

    AT&T Switched Ethernet Service℠, AT&T Dedicated Internet, AT&T IP Flexible Reach, AT&T DDoS Defense. AT&T Business also created the AT&T Global Video Solution to deliver live event content to studios. And AT&T 5G provides enterprise-grade cellular connectivity.

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1.5 million fans and guests attend events in the Mercedes-Benz Stadium each year

Atlanta Falcons stadium

About AMB Sports + Entertainment

AMB Sports + Entertainment (AMBSE) is a subsidiary of AMB Group LLC. It’s composed of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, and PGA TOUR Superstore. 
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