Innovation is essential to your organization’s success and central to your ability to sustain competitive advantage. In our digitally driven world, data has become the lifeblood of innovation.
Data gives organizations better insights that lead to unique products, more efficient operations, superior customer experience, and many other quantifiable benefits. But there’s a risk inherent to data-driven innovation. Any advantage you gain can be quickly compromised by cybercriminals.
Face it: Cybercriminals value innovation as much as you. These bad actors are constantly looking for new ways to tunnel into your network or disrupt your business.
As mobile devices become commonplace in most organizations, cybercriminals are exploiting poorly secured smartphones, mobile apps, and unauthorized wireless networks to gain access to sensitive data. Employees may unwittingly download malware-laden mobile apps from unauthorized app stores, opening up new attack vectors. Nearly a third of mobile devices are at medium-to-high risk of exposing enterprise data2.
In addition, the growth of the Internet of Things (IoT) has pushed the scale and sophistication of cybercriminal efforts to unprecedented levels. Commandeering 100,000 IoT devices for a Distributed Denial of Service (DDoS) attack is no longer theoretical; it’s the latest indication that cybercrime innovation is thriving.
To reduce risk in this increasingly dynamic environment, your approach to cybersecurity must continuously evolve above and beyond the foundational practices you already have in place.
Cybersecurity innovation means keeping pace with cybercriminals by continually adapting and evolving your organization’s security controls and practices for protecting enterprise data. Whether your data resides on an IoT device, a smartphone, a server behind the corporate firewall, or is in transit to or from the cloud, innovation is the new cybersecurity mandate.
A proactive approach to cybersecurity involves securing all components of the digital ecosystem — data, connected devices, applications, networks, and the data center — with the help of innovative technologies and methods that improve how you identify and respond to just not today’s threats, but tomorrow’s as well (see box).
Importantly, cybersecurity innovation also requires trusted alliances and integration into the broad and growing cybersecurity. By relying on security providers, you can adopt and customize products and processes to stay ahead of the bad actors. In today’s environment, you can’t fight organized cybergangs and nation-states on your own.
Innovation has always been a driving force behind business success. At AT&T, we believe cybersecurity innovation is essential to sustained success.