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Highlights
Revolutionizing audio entertainment for drivers and their passengers
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Objectives
The new SiriusXM with 360L enables subscribers to tailor their listening experience in the car. SiriusXM needed a solution that could work with their satellite broadcasting to easily deliver on-demand content and other streaming-enabled features.
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Results
SiriusXM with 360L offers listeners in the car many of the same great features found on the SXM App: access to recorded on-demand content, more exclusive streaming channels, enhanced sports coverage with more live games, and smarter personalization.
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Solution
An AT&T connected-car solution helps deliver on-demand content to subscribers with a clever hybrid delivery: in addition to satellite broadcasting, SiriusXM now streams content to listeners by way of AT&T modems equipped with SIM cards.
AT&T Solutions
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About
Revolutionizing audio entertainment for drivers
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About Sirius XM
Sirius XM Holdings Inc. is the leading audio entertainment company in North America. It’s also the premier programmer and platform for subscription and digital advertising-supported audio products.
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