Highlights
Revolutionizing audio entertainment for drivers and their passengers
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Objectives
The new SiriusXM with 360L enables subscribers to tailor their listening experience in the car. SiriusXM needed a solution that could work with their satellite broadcasting to easily deliver on-demand content and other streaming-enabled features.
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Results
SiriusXM with 360L offers listeners in the car many of the same great features found on the SXM App: access to recorded on-demand content, more exclusive streaming channels, enhanced sports coverage with more live games, and smarter personalization.
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Solution
An AT&T connected-car solution helps deliver on-demand content to subscribers with a clever hybrid delivery: in addition to satellite broadcasting, SiriusXM now streams content to listeners by way of AT&T modems equipped with SIM cards.
AT&T Solutions
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About
Revolutionizing audio entertainment for drivers
About Sirius XM
Sirius XM Holdings Inc. is the leading audio entertainment company in North America. It’s also the premier programmer and platform for subscription and digital advertising-supported audio products.
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