Navigate change with transformative technologies

Don’t miss the latest small business advice from Barbara Corcoran and guests

by AT&T Business Editorial Staff

In recent installments of the “Business Unusual” webinar series presented by AT&T Business, the founder of The Corcoran Group and notable “Shark” on ABC’s Shark Tank, Barbara Corcoran, provides powerful insights on how small businesses can adapt during times of transformation and uncertainty. Corcoran gives her audiences what she calls “straight talk and the confidence to make things happen.” No matter what your business goals are, you don’t want to miss this informative, free series.

The latest webinars cover important topics facing your small business. In “Reimagining the Small Business Model,” Corcoran and her guests share winning advice that can help you improve the customer experience. Rebecca Jarvis, Chief Business, Technology, and Economics Correspondent with ABC News, and Stacey Marx, President of National Business and Channels with AT&T Business, join Corcoran in offering tips on how to digitally evolve in a post-pandemic world. From incorporating emerging technologies to embracing cybersecurity tactics, the group peels back the layers of how to adapt to the new business landscape.

Other topics covered include:

  • Meeting evolving consumer expectations with flexible ways to engage shoppers
  • Reprioritizing business objectives in light of population shifts to rural areas
  • Navigating the new administration’s policies and legislative actions
  • Implementing touchless and automated technologies to help improve sales

In another new episode, “How to Master the Art of Customer Engagement,” Angela Muñiz Rutherford, Vice President of National Business Mobility, and Matthew Scanlan, Chief Executive Officer of Something Navy, join Corcoran to consider how changing customer habits and expectations drive business priorities. Customers today are accustomed to getting immediate responses and real-time communication from larger enterprises, and they’re beginning to expect the same level of service from smaller businesses. To help you achieve that level of customer care, the team discusses ways to implement omnichannel communication technologies, improve personalization strategies that acknowledge unique customer behaviors, and generate custom content to affirm customers’ desire for unique messaging.

Plus, you’ll learn how to:

  • Use social media to stimulate conversation and digital “small talk”
  • Target your audience by identifying their wants and needs
  • Employ demographics and psychographics to engage audiences
  • Project a clear purpose that resonates with customers

Future installments of “Business Unusual” will cover ways to boost customer trust and loyalty, as well as more detailed discussions about improving the digital customer experience

Technology can play an important role in helping you achieve your desired outcomes, and we’re here to help you succeed. To learn more about how we’re supporting small business, and to enjoy the full Barbara Corcoran webinar series, visit our page.