IDC MarketScape names AT&T Business a major player in CPaaS

AT&T, the only telecom honored in 2021 vendor assessment, recognized for its API Marketplace and pre-packaged APIs for websites, apps, and platforms

by Mark Freifeld

AT&T Business has been named a major player in the “IDC MarketScape: Worldwide Communications Platform as a Service 2021 Vendor Assessment (doc #US46746221, May 2021)” for its comprehensive portfolio of API-based cloud communications services.

Communications Platform as a Service (CPaaS) is a cloud-based platform that enables developers to add real-time communications features to their own applications without needing to build backend infrastructure and interfaces. An application programming interface (API) is a software intermediary that allows two applications to talk to each other.

IDC MarketScape honored vendors whose cloud communication platforms offer multiple embedded APIs, including chat, SMS, voice, video, and related authentication and payments APIs. Vendors also had to have processed at least 1 billion API transactions or voice calls in 2020.

“We are honored that the IDC MarketScape has recognized AT&T, the only carrier represented in the assessment, as a major player in the Communications as a Service market, “ said Rich Shaw, VP of Voice & Collaboration, AT&T.

AT&T Business is being recognized for establishing and growing its own CPaaS platform. “Over the past two years, AT&T has made tremendous strides in standing up a comprehensive portfolio of API-based cloud communications services,” the report said.

AT&T is unique, the assessment says, in the provision of self-service communications APIs implementation as well as AT&T-developed custom API-based applications. The AT&T API Marketplace provides businesses pre-packaged software code to embed in their websites and existing applications and platforms. With AT&T API Marketplace, businesses can easily add or upgrade services to their websites, such as chat, SMS, voice, video, and two-factor authentication, as well as contact center technology.

About AT&T

AT&T is the largest telecommunications company in the world. It was one of the first telecom companies to transform to a digital platform by using software-defined networking and what it terms “OpsDev structure.” AT&T Business is also a founder of the open-source platform, ONAP (Open Network Automation Platform), which has been implemented by several tier 1 telecom companies. IDC MarketScape calls us a Ieading provider of CPaaS.

Our CPaaS is integrated into our voice and collaboration portfolio. According to IDC MarketScape, we are “unique in the provision of self-service implementation as well as company-developed custom API-based applications.” We have years of expertise working with developers in the mobile and IoT segments and have strong partnerships with a diverse array of companies across the IT ecosystem.

IDC MarketScape Methodology

IDC MarketScape criteria selection, weightings, and vendor scores represent well-researched IDC judgment about the market and specific vendors. IDC analysts tailor the range of standard characteristics by which vendors are measured through structured discussions, surveys, and interviews with market leaders, participants, and end users. Market weightings are based on user interviews, buyer surveys, and the input of IDC experts in each market. IDC analysts base individual vendor scores, and ultimately vendor positions on the IDC MarketScape, on detailed surveys and interviews with the vendors, publicly available information, and end-user experiences to provide an accurate and consistent assessment of each vendor’s characteristics, behavior, and capability.

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Learn more about the AT&T API Marketplace.