How the new normal changed old SMB social media practices

Download Part 2 of our 5-part series and learn what social platforms are right for your small business

by AT&T Business Editorial

It is no secret every small-to-mid-sized business should capitalize on the power of social media to connect with new consumers and engage with current ones. Today, in this “new normal,” that need has never been more important.

Social media presents you with a unique opportunity to cultivate customer awareness and engage successfully with your customers online, but it can be overwhelming. We understand, which is why AT&T and Fullscreen Media have developed a powerful tool for your toolbox to help build a better business in a COVID-19 world. 

Decide what platforms are right for your business

We have already provided Part One: Developing Social Purpose. Today, we are happy to present you with Part Two of the Small Business Social Media Playbook, “Understanding Social Platforms.”

During this step of your social journey, you will learn about each social media platform’s purpose so you can identify which one works best for your business. A one-size approach does not fit all in the small business world, specifically in social media, as you will learn.

While there are many options to begin your social media journey, you should focus on one or two platforms that will suit you best. We want you to think of social media platforms like telephones, not a television. Prospective customers are not only watching you speak; they want to communicate and connect with you. Understanding what platform works best for your business opens that dialogue to help you begin building relationships with your customers. 

Download Part 2 of this vital 5-part series to learn what you need for your small business on social media today!

In this step of your journey, learn how to do the following: 

  • Pick the platform that makes the most sense for your business
  • Create an effective business profile
  • Check off everything on your own customized “Social Starter Kit” 

Be on the lookout for Part 3 to learn how to:

  • Craft content with your audience in mind
  • Connect with customers to reach your business goals

Learn how to reach your audience on social media today! 

Download Part Two of the Small Business Social Media Playbook, “Understanding Social Platforms.