Recently, Agility Challenge runner-up winner Phillip Ashley Rix was interviewed by celebrity author and business expert Chris Gardner. This is the final episode in a five-part interview series that highlights successful strategies employed by Rix. Each episode is complemented by a breakout discussion of the topic, as well as additional strategies for you to consider.
Your e-commerce store is the online ambassador for your brand. If you want customers to buy your stuff — again and again — it has to have an eye-pleasing design, a personal voice and a frustration-free user experience.
How do you make that happen? Here are some things to keep in mind:
Design for mobile devices — With more and more shopping happening on the go or from the couch, you know your store has to be mobile-ready. Most Software as a Service (SaaS) platforms use responsive design to display correctly on all devices, but integrated plug-ins rely on your existing website to play well with phones and tablets.
Tell your story — Customers want to know what’s so awesome about your brand and products. Use your “about” page to win hearts — and dollars — by expressing your personality and telling your unique story.
Be accessible — Customers want to chat, so make it easy for them to reach you with questions or feedback. Prominently place your contact info and social media links on every page of your site.
Inventory management — Keep your online inventory fresh, and regularly update your homepage and landing pages. Nobody wants to see out-of-stock or out-of-season product.
“Refining our website was first and foremost, because we wanted people to get on our website, get the information they need, and get the transaction that they want done as quickly as possible.” — Phillip Ashley Rix - Founder, Phillip Ashley Chocolates
If you want customers to embrace your brand, you have to craft an enjoyable shopping experience that’s friendly and familiar.
Once you’ve created an attractive online shop that’s a joy to use, how do you lure in customers?
Everything above is indispensable for creating customer loyalty to your brand. But none of it matters without exceptional service. How you treat your customers, before and after accepting their money, will decide if they continue to support your business.
Clearly describe your store policies and post them prominently. Be consistent and fair with how you handle customer issues. A disgruntled buyer can be transformed into an advocate by promptly recognizing and resolving their complaint.
There are thousands of shopping options for the online customer. A professional virtual storefront and amazing service will see the payoffs in growth, profits and brand loyalty.
Share this with others
READ MORE ARTICLES ON:
Sign up for the AT&T Business newsletter
Please provide the following information to access your document:
* To access your content, please check your browser settings to make sure pop-up windows are allowed.