Taking your business virtual: how to do it and why you should

Today’s customer has evolved and adapted to changes in technology as well as in the marketplace. While the COVID-19 pandemic has accelerated us into an almost purely online market, the shift to digital and online commerce has long been underway. Businesses now more than ever need a plan to engage with customers in the ways customers have come to expect. Owners must seriously consider taking their businesses virtual.

What is a virtual business?

As we define it in our new playbook coming soon, a “virtual business” is one that conducts most or all of its transactions and business online or remotely. Going virtual doesn’t mean closing your brick-and-mortar stores. Rather, it means using exciting and engaging new platforms to augment those stores to draw in more customers and create new opportunities—platforms like online shops, social media, and digital omnichannel engagement.

But what does that look like specifically for your business? And where do you start?

The upcoming full “Going Virtual Playbook” will be a step-by-step guide created by industry experts to help you take the right steps toward your own virtual journey. But in the meantime, you can view our teaser playbook to get a head start. You’ll learn:

• How to create an online storefront
• How to choose the right website platform for your business
• How to build your social media presence and promote your brand
• How to set up and best utilize email marketing
• And much more to come in the full playbook

We are excited to get you started on taking your business virtual. Whether you are looking for a completely virtual business or a hybrid model to complement your brick-and-mortar store, our playbook will walk you through the steps to successfully set up different parts of your business digitally. Download the Going Virtual Playbook teaser here.

And be on the look out for the full Going Virtual Playbook!