Trade shows such as CES and Mobile World Congress highlight how the latest and greatest in consumer technology can also be used in business. Once believed to be just for gamers, virtual reality (VR) and augmented reality (AR) are the latest consumer technologies to boast potential enterprise use cases. AR uses hardware to augment your physical surroundings with digital information, while VR provides an immersive experience that replaces your existing surroundings view with a virtual reality.
Business leaders in areas such as retail, field service, and manufacturing are looking at how both VR and AR can transform sales, service, and production. For example, an auto dealership could use a VR headset to allow a prospective buyer to experience different options for a car such as leather color and wood trim. Field service technicians could use AR smart glasses to overlay digital information on top of their physical view of a machine while they are repairing it. In the fast food industry, VR headsets could be used to train staff on food preparation.
VR/AR can be used in almost any industry. But both technologies are still in their infancy as consumer products. You should consider answering these key questions before you move your company beyond enterprise trials in AR and VR:
While AR/VR holds great promise in the enterprise, we’re years away from mainstream use. You can smooth the path for your company by evaluating how VR/AR will impact existing EMM, content delivery networks, and app design strategies.
Watch this Futurecast video from the AT&T Foundry for a discussion on where things are headed with virtual reality and augmented reality.
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