Giveaways, contests and sweepstakes add major excitement to the usual act of scrolling through social media or crammed inboxes. Who doesn’t want free stuff, even if you have to lend your email address in exchange?
As a small business owner, running a giveaway can be just as exciting and valuable — you have the added bonus of learning special insights about your fan base, as well as gaining a larger audience overall. Plus, you’ll end up making one or more special winners very, very happy.
But much like venturing into the Arctic Circle and expecting to survive, preparation is key.
Before you decide to jump in and start your business’s giveaway, you’ll need to make a checklist. Just kidding — you’ll need to cross things off this checklist we already made for you, which you can download as a PDF below. Or, you can keep on scrolling if you’re not ready to commit to a PDF just yet.
Want to run your best giveaway yet? Keep this checklist close by so you can boost business while providing extra value to your customers.
There you have it. Now go make someone’s day. And don’t worry if your first giveaway process seems a little rough. Like most things, practice makes #LikeABoss perfection.
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