Starting October 1, businesses that are not equipped to support Europay, MasterCard, and Visa (EMV) chip security technology for credit and debit card purchases will automatically assume some of the risk for fraudulent purchases that card companies now cover. This is a pretty big “stick,” and the threat makes it easy to overlook the benefits of shifting to EMV. Once your business can accept chip cards, it stands to dramatically reduce fraud and make shopping safer for customers.
Learn how to easily make this shift and smoothly manage the transition in the exclusive Business Circle EMV guide. The guide includes actionable advice to help you through each stage of the changeover so that you can be fully prepared come October 1, and it provides concrete examples of how the liability shift could impact your business. The information and tips in the guide can help you capitalize on the benefits of accepting chip cards, which include:
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