By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing plan for your brand in order to seize opportunities in the current economic climate? Enter the Content Marketing Blueprint. This model can help small businesses impact customers across multiple touch points to engage buyers at every stage in the buying process—whether that content is a helpful how-to video, a sleek infographic or a well-crafted blog post. The heart of content marketing is storytelling that engages customers more effectively.
Effective content marketing efforts help communicate what you do, not what you sell. When your brand story engages your audience, you gain their attention and create positive interactions with your brand. In the process, you become top-of-mind with your customers the next time they seek a solution for a problem related to your area of expertise.
As a small business working to leverage social media, focus on communicating what you do, not what you sell. Social media forces you to think differently. This isn’t about pitching products and product details. Engaging content works like the North Star, guiding your audience toward your brand. Remember: a good story points customers to your business.
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