Disaster recovery helps businesses after hurricanes

Hurricanes Harvey and Irma test preparedness of organizations in Texas and Florida

by Kelly Malone, Lead Product Marketing Manager, AT&T Hybrid Cloud Solutions

Natural disasters have dominated the headlines as of late. Recent hurricanes have led to photos of flooded streets, downed power lines, and shelters at max capacity.

These photos are visual reminders of a dangerous truth: if disaster strikes near you – or near an external building such as a data center – your business could be at risk.

In addition to our brave first responders, customers rely on businesses and services to stay up and running during times of crisis. A loss of productivity can result in significant customer service implications that extend long after the event.

Recovery plans put to the test

Although we can’t control Mother Nature, we can prepare for her wrath.

Today, we have more knowledge and tools at our disposal to minimize IT impacts. These tools are particularly prevalent in the business world, where data can now be protected and accessed from anywhere – as long as an effective plan is in place.

Since Hurricane Harvey swept through Texas, businesses have had their disaster recovery (DR) plans put to the test. The same is true for organizations in Florida during and after Hurricane Irma.

Many of those who followed protocol, developed policies, and invested in backup and recovery solutions were able to successfully recover their impacted business data and applications. These companies saw first-hand the importance of having buy-in from stakeholders to invest in a proactive, robust DR plan.

Although data centers and other facilities in Texas and Florida were damaged, DR solution providers helped organizations quickly recover networks and servers through real-time consulting, cloud technology, and backup equipment. In severe cases, geographically dispersed recovery centers were also available – a major benefit to those temporarily in need of facilities.

A chance to assess

As we move on from the tragic events, businesses are seeing their DR plans in action. Testing is only so effective – sometimes it takes a real event to truly execute a plan and gauge its effectiveness.

Assessing recovery from a disaster is just as necessary as preparing. It can provide your company with invaluable insights to improve current vulnerabilities and avoid future costly mistakes.

As you assess your DR plan, keep in mind the following key indicators:   

  1. Established metrics: Do you have metrics lined up with your business priorities? Did you meet those goals?  Where do you see a need for change/improvement?   
  2. Cost/benefit ratio: Track your investments in DR solutions.  Compare your investment with the cost of having your business “down” and bringing in zero revenue. Be sure to consider all factors, such as brand reputation and customer impacts.   
  3. Technology assessment: Did the recovery of data and systems meet all or just some of your needs?  Is it time for a refresh given the latest and greatest disaster recovery solutions and providers?

AT&T Cloud Disaster Recovery

AT&T is here to help. We provide comprehensive disaster recovery solutions designed to meet unique business and personnel needs, creating true business resiliency.

Whether you want to improve your existing DR plan or create a new efficient, measurable, and sustainable plan, we can help you with:   

  1. Discovering gaps in your disaster recovery preparedness   
  2. Prioritization of business process and applications   
  3. Implementing the right technology strategy for your business   
  4. Successful plan testing and execution

Learn more about our strong recovery practice on the AT&T Cloud Disaster Recovery page.

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