In this series, we explore how brick-and-mortar is more relevant than ever. As customers are using the physical store as an extension of their digital journeys, retailers are required to not only implement increasingly sophisticated digital solutions, but in many cases, re-design all or part of their stores and retrain employees to enable these new capabilities. In this blog, we examine how the store experience is driven by product availability.
AT&T empowers retailers with data insights and secure technology solutions to help provide a powerful, connected consumer experience.
Customers expect convenient and digitally seamless experiences during their shopper journeys. Much of the innovation taking place in the stores is coming in the form of new formats designed to meet a new set of imperatives driving shopper behavior. Customers want their retail experiences to be driven by efficiency, convenience, lifestyle, and service. Retailers are increasingly experimenting with new store models, especially smaller and immersive foot prints to drive the next generation of customers to their stores.
According to the study, 45% of retailers surveyed are planning to change store layouts for better execution of their omnichannel strategies.
Ready to learn more? Explore how retailers are making in-store investments in 2019. Or download the full report now.
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