In this series, we explore how brick-and-mortar is more relevant than ever. As customers are using the physical store as an extension of their digital journeys, retailers are required to not only implement increasingly sophisticated digital solutions, but in many cases, re-design all or part of their stores and retrain employees to enable these new capabilities. In this blog, we examine how the store experience is driven by immersive marketing.
AT&T empowers retailers with data insights and secure technology solutions to help provide a powerful, connected consumer experience.
Enhancing customer engagement in stores has been the calling card for analysts and media for several years now. In-store marketing technologies have matured tremendously in the last 24 months, and retailers are seeing the value with planned investment in proximity-based marketing and advanced clienteling.
“Clienteling” and offering an “endless aisle” are top investments for retailers, as retailers look to provide more personalized experiences for their shoppers:
Digital signage investments remain steady year-on-year as applications remain relevant for merchandising and marketing in the store.
Retailers are seeing the value with planned investment in proximity-based marketing and advanced clienteling.
Ready to learn more? Explore how retailers are making in-store investments in 2019. Or download the full report now.
Share this with others
READ MORE ARTICLES ON:
Sign up for the AT&T Business newsletter
Please provide the following information to access your document:
* To access your content, please check your browser settings to make sure pop-up windows are allowed.