#MakeTheirDay: 4 ways to improve customer service by digitizing point-of-sale

Improve your customer service with these point-of-sale system perks

by AT&T Business Editorial Team

Hey, your customers called. They want you to throw out your ancient cash register and replace it with a digital point-of-sale system.

Don’t worry – the rewards of doing so are definitely worth the minimal effort, and that’s true for not just your customers, but your business as well. And you won’t even miss the cha-ching! (it’ll just play digitally now if you want).

Even if you’re an overachiever who has already digitized your point-of-sale, you’ll still find this information valuable – including ways to use your system to the fullest. Plus, what’s better than positively validating a decision you’ve made for your customers? OK, maybe ice cream, but that can be debated at a later time.

For now, let’s focus on four ways a digital checkout system can benefit your customers (and you, of course).

1. Make sales wherever – and yep, whenever

  • Customer benefit: Speedier and more convenient service. Digital point-of-sale has a special place in the hearts of those who dine in – servers don’t need to run back and forth from the register if they have their own tablets or phones to ring up orders and take payments. Outside of the restaurant industry, the 50% of customers who don’t carry cash expect some sort of digital payment system to be in place, especially at things like pop-up events.
  • Business benefit: Your point-of-sale is now as flexible as ever. You can take payment from almost anywhere, and it gives you and your employees not just flexibility, but greater efficiency as well.

2. Silky-smooth checkout

  • Customer benefit: Less math, easier tipping. Doesn’t it feel weird to physically write a 20% tip that comes out to something like $12.29? A digital point-of-sale will give customers the option via buttons to add usually 15%, 20% or 25%. And at this point a customer can easily type in their email address or phone number to join your contact list or loyalty program, which is better than audibly spelling out the embarrassing email address they’ve used since they were 12.
  • Business benefit: These tipping systems are shown to increase staff tips by up to 30%. And because you’re checking people out faster, that means you can rotate in new customers faster.

3. Saving the world gets a little easier

  • Customer benefit: No threat to our leafy BFFs (trees) or paper receipts that are easy to lose or destroy. Does anyone actually file away their receipts anymore? Give your customers the option to have a digital or emailed receipt they can recall anytime, and they’ll feel good that you care about the environment as much as they do.
  • Business benefit: You’re saving two types of green: the Earth and your dollars. Creating paper receipts generates 1.5 billion pounds of waste in the U.S. – in one year – so you can feel good about not adding to the waste. What’s more, your business saves money on ink and paper. You can find out just how much here.

4. Customers are people, too

  • Customer benefit: Targeted, relevant correspondence post-purchase. The cash register of the past only knew how much money came in and how much went out. A digital point-of-sale system can track customers by what they purchase and when – and so many more data points. In turn, you can use that data to make their future purchases even more personal.
  • Business benefit: A unique insight into how your customers interact with your business on an individual basis. You can better understand their preferences and cadence of visits and provide them with friendly and knowledgeable messaging to keep them coming back for more.

Of course, there are many more ways you can use your new digital point-of-sale system to the fullest. But what’s important is the appreciation you garner from your customers for giving them the option to pay flexibly on their terms. Now, go ahead and #MakeTheirDay.

Visit our retail industry page to learn more about how your business can embrace next-generation technologies.