The logistics checklist: 6 ways to #MakeTheirDay
See how the littlest of efforts can make the biggest impact on your customers
It’s the little things that matter – like getting that sprig of parsley atop the fettuccine Alfredo you ordered (after eating an entire loaf of garlic bread). It’s healthy then, right? Right.
So, as a small business owner, you know even the simplest gesture to make things easier for your customers comes as a nice surprise. And despite the cliché, all those little things really do add up to make a truly big impact.
Look below for a list of 6 ways you can incorporate “the little things” to improve your business’s logistics – and make your customers’ day. The best part? You can start (and maybe even finish) them today.
1. Quit faxin’ around
Your customers are busybodies. This can make things like contracts and large orders difficult to sign, bogging down business flow.
For businesses like wedding vendors, professional service companies and realtors, using a service that allows for electronic signatures can eliminate a lot of friction from transactions. Customers can sign from just about anywhere, allowing your business to operate seamlessly.
2. Remember: Business never sleeps
A lot of small business transactions and communications occur outside of the traditional brick-and-mortar environment. And that means not just from any place – but also at any time.
Just like those houseplants you should have watered at least a few days ago, your customers shouldn’t feel ignored. If you’re traveling or helping another customer, consider having your calls answered with an auto attendant, or routing calls to an employee who’s available with a service like Enhanced Mobile. That little bit of extra access goes a long way for your customers.
A lot of small business transactions and communications occur outside of the traditional brick-and-mortar environment.Share this quote
3. Be a menu master
Particularly for restaurants, spas and auto shops, consider your menu. Is it clear and concise, free of typos, with prices clearly marked?
Putting in that extra effort shows your customers you care. And that’s true for printed as well as online menus – you could even consider a digital menu displayed on a screen if you have a brick-and-mortar, making it easier to update your offerings.
4. Customers judge a business by its digital cover
Reality check: Looks are everything (at least online).
Have you updated your phone number or hours recently? Make sure your info is correct on third-party sites (and even your own, too). Otherwise, you might end up with some disappointed customers, and you don’t want that on your conscience.
5. Get on the texting train
FYI, FWIW, YSK: Texting is what the cool kids are doing these days. Keep in contact with your fast-moving customers by using a texting service. Remind them of their next appointment or when their orders are ready.
There are so many ways your business can use SMS to #MakeTheirDay (but be careful you don’t violate do not call/text laws). Check out this article for more ideas.
6. Make your hold music pop
Not that you have to actually play pop music, of course.
While no one likes to be on hold, making your customers’ hold time a little more enjoyable or informative (or both) makes it not so bad. Answer commonly asked questions right away or invest in quality tunes that are appropriate for your business’s image. Or, better yet – do everything you can to avoid the dreaded “hold” in the first place.
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