5 leadership tips for digital workforce management

Keep these tips in mind while managing your mobile employees

by Daniel Newman, Forbes

Whether it’s the rise of mobility – or the rise of the Millennial – the modern workforce is experiencing its own transformation, and today’s leaders need to take notice.

Modern employees are no longer willing to spend their daylight hours behind desks in a 9-to-5 office environment. They are freelancers, consultants, part-time workers, remote workers, side hustlers, and entrepreneurs. Yet, despite saving companies lots of overhead, they’re leaving many leaders scratching their heads, wondering how to manage this diverse and divergent group of employees most effectively.

You might be thinking, “But I know plenty of companies that still require employees to be at their desks 9 to 5!”

I do, too. But I’d bet many of those companies won’t be here in 2025.

In fact, one study suggests that by 2027, 75 percent of the companies on S&P 500 will be ones that are not even on the index today. Whether you want your company to join the index or stay on it, there are a few things you need to keep in mind while managing your digital employees.

1. Step away from the silo

The traditional methods of management simply do not work in the digital transformation. Period.

Silos, executive orders, closed-door C-suites, and org-chart-related perks are far less relevant in today’s economy. Millennials and other mobile workers are more concerned about their need for flexibility than they are about job titles and personal parking spaces. What’s more, they want to be involved in important decisions – especially ones in which they have a vested interest.

2. Let loose

Unified communications and collaboration tools have made it much easier to engage employees, whether they're working from home or Helsinki.

Let technology help you loosen the reins. Effective leaders must put more emphasis on flexible, deadline-oriented project assignments, and pay less attention to how many minutes an employee took on a lunch break. Trust your employees to know what they need to give you an efficient and productive day.

3. Bring your own device – and bullhorn

More companies have opted for Bring Your Own Device (BYOD) programs so employees can use the devices they’re most comfortable using – and employers can avoid the hefty tech price tags. But quality tech is only part of the story.

As I’ve talked about on Futurum, a culture of team and togetherness is also imperative to your company’s survival in the digital marketplace. Employees want to feel like they’re part of something important. That means engaging all levels of the company – by bullhorn if need be – when it comes to company strategy, customer experience (CX) goals, and future growth.

4. Consider learning in the moment

A new study by Dell and the Institute for the Future, “The Next Era of Human | Machine Partnerships: Emerging Technologies’ Impact on Society & Work in 2030,” predicted that in the future, hiring for skill will be a losing gamble.

Instead, leaders need to hire employees who are well-rounded and can learn in the moment to keep up with the pace of today’s evolving marketplace without getting ruffled. This means building a new HR strategy for the kinds of people you want on your team – now and in the future.

5. Recognize communication never goes out of style

One of the most important skills of management – and one of the most often overlooked – is communication. And we need it now more than ever.

“Effective workplace communication is more than just a topic for an HR memo – it’s the foundation for innovation, collaboration, and all around forward motion for companies in this digital age,” says Shelly Kramer in her recent piece, “The Operating Model for the Digitally Transformed Enterprise."

The digital landscape is full of unknowns, changes, and threats to job security. Employees need to know you have a clear digital strategy. They also want to play a meaningful role in it. Involve them in relevant decisions to keep moving ahead.

I’ve heard it said that in the future, there will be no knowledge – only data. The thought puts to rest the idea of institutional knowledge – the value that any one long-term employee can play in any one workplace. In fact, it might seem to put an end to employee value altogether. Still, I’d argue that the successful leader in the digital transformation will never fall for such a concept.

Your employees should be – now and in the future – your greatest asset. And just like today, it’s the leader’s job to ensure that they reach their full potential. That might mean floating them on different jobs to keep their work steady, upping their skills to help them become more well-rounded, or hiring them on flex time to allow them to get through a challenging period of life. There’s no replacement for a workplace that cares – not even in the digital environment.

Learn more about voice and collaboration solutions that can help your organization's digital transformation.

This article was written by Daniel Newman from Forbes and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com

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