Fiber-based connections power Howie’s Game Shack ahead of the competition

A symmetrical connection that offers high bandwidth ensures exceptional customer service and reduced cost

Business Needs

Howie’s Game Shack needed more bandwidth to keep up with ever-evolving gaming innovations and the influx of new customers coming in to play them.

Networking Solution

Instead of installing more T1 lines, AT&T suggested Howie’s replace its outdated lines with a fiber-based broadband connection.

Business Value

Since implementation of the fiber connection, customer complaints about latency and load-time issues are nearly nonexistent, which has allowed Howie’s to easily expand its locations to even more customers in more areas. And the fiber deployment provides blazing-fast speed at a lower cost than adding more T1 lines.

Download the full case study

In Brief

In Brief

About Howie's Game Shack

Howie’s Game Shack operates the largest online interactive game centers in North America. Its four U.S. locations feature state-of-the-art gaming computers and game consoles with high-definition LCD displays at which six million hours of gaming has taken place thus far.

Industry Focus



Four game centers supporting nearly 1,000 simultaneous players

Business Challenge

The game industry is evolving at a rapid pace. Howie’s needed a connection that provided it with massive amounts of bandwidth so it could take a proactive stance on the future, instead of a reactive method that left it always one step behind.


The blazing-fast fiber-based broadband solution from AT&T, which offers symmetrical speeds. With the potential to service 1,000 customers simultaneously, the high bandwidth eliminates slow load times, which in the past could cost players a game.


Discover content based on your areas of interest

  • Business Operations

    Streamline your processes and run your business more efficiently

  • Cloud

    Improve productivity by relying on the security of the cloud with the performance capabilities and solutions you need

  • Collaboration & Communication

    Stay connected in and out of the office, virtually anytime, anywhere, to get work done faster and easier than ever

  • Cybersecurity

    Protect your business from cyber criminals, data breaches, natural disasters, and more

  • Internet of Things (IoT)

    Connect and monitor assets from virtually anywhere for maximum productivity

  • Marketing

    Get the word out about your products and services by using the latest hardware, software, and other technology

  • Mobile Technology

    Streamline collaboration, communication, and management to mobilize people, processes, and assets

  • Network & Connectivity

    Experience greater bandwidth, security, intelligence, simplicity, scalability, and flexibility in an integrated single network platform