AT&T Landline Texting

Open your landline - and business - to texting.

Phoning or emailing just doesn’t seem to reach customers like it once did. All too often, productive sellers can’t reach an interested customer because their calls are diverted to voicemail. Or, staff make appointment reminders only to find that customers just aren’t picking up the phone or responding to voice messages. Other customers phone in with simple queries that could be answered without tying up your phone line.

Fortunately, AT&T Landline Texting can help you reach your customers, and in the way that many of them prefer.

Reach your customers

Over 80% of mobile phone users actively send and receive texts.* And 64% of consumers prefer businesses that offer texting as a customer channel option.** Show customers that you’re easy to do business with. Let them communicate with you when and how they choose.

Keep your landline, just make it smarter

Landline Texting allows existing toll-free and landline phone numbers to send and receive text messages. Communicate more effectively and efficiently with your customers via text, from the phone number your customers already know for your business.

Be more efficient

Take advantage of the simplicity, ubiquity, and urgency of texting with AT&T Landline Texting. Schedule appointments, verify deliveries, confirm reservations, answer sales questions—all from your existing landline or toll-free number.

*Pew Research Center “Mobile Technology Fact Sheet.” January 2014.

*Harris Poll “The High Demand for Customer Service via Text Message.” August 2014

AT&T Landline Texting allows others to text to your existing landline or toll-free phone number. To read the text, respond to it, or initiate a new text, you use a Web browser or wireless device. It’s that simple.

Easy setup

Simply register your existing toll-free or landline phone number with AT&T. After a quick setup process, you’re ready to send and receive text messages on your landline number from virtually any Internet-connected device.

Easy to use

Use your Web browser or wireless device to read incoming messages, send a response, or send new messages.* No new equipment is required, and you can stay with your current landline or toll-free service provider.

Easy to manage

Depending on the option you choose, you can easily manage your contacts list, create groups, add a custom signature to your messages, set up a personalized auto-reply, and more. Other productivity tools are just a tap away.

Plays well with others

The AT&T Landline Texting API (application programming interface) lets you tailor a texting solution to your specific business needs. Tell your customers to “Call or text us on 1-800 …” or send bulk service notifications (subject to applicable laws). You can find even more ways to integrate your business applications and systems with the AT&T Landline Texting platform, and reach your customers more efficiently and effectively.

*Remember that sending texts is subject to significant regulations, so check with your legal advisor.

Business just got easier. With AT&T Landline Texting, use your existing toll-free and landline phone numbers for texting. Communicate quickly and more effectively with customers, like those in the following industries:

Call centers

Reduce high call volumes by helping care representatives manage multiple customers at one time by texting. Serve more customers with your current staff. Save your customers time, too.

Staffing, professional, or contractor services

Confirm appointments and answer questions. Streamline communication by texting with multiple project staff at one time. And text provides written backup for both you and your clients.

Auto dealerships

Open new opportunities to engage with customers. Eliminate missed calls and reduce time-consuming call-backs. Help raise customer satisfaction by confirming service appointments and notifying customers when service is complete.


Save time and effort, and engage more with students and parents. Send alerts, notifications, general school information, and updates. Manage your contacts list, create groups, and set up a personalized auto-reply.

Restaurants and hospitality

Use your already-publicized and familiar landline or toll-free number to answer questions, confirm reservations, or send reminders. Engage with your customers in the way many prefer today. Help lower the number of no shows by texting reminders.

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Case Studies


  • AT&T Landline Texting

    Send and receive texts from your existing landline or toll-free number, and hear everything your customers have to say.

    Video | [1:07]


White Papers


Additional Resources

  • Respond faster and more efficiently with a 30-day trial of AT&T Landline Texting
  • Text messaging offers the single most effective channel for driving customer engagement.
  • Landline Texting may quickly become a core part of your communications strategy.
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