Benefits
Engagement with the content and characters they love
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Expand your reach
Deliver custom streams across new or existing broadband internet, DIRECTV, and Wi-Fi for mobile devices
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Increase your relevance
Exclusive, custom, content-driven products to help engage your customers with the right content, at the right time, in the right place
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Maximize dwell time
Efficient opportunities for messaging in private rooms, dining areas, employee areas, lounges, lobbies, and other spaces
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Time-tested news, sports, and entertainment
From CNN to Conan, HBO to Harry Potter, Ellen to All Elite Wrestling, the WarnerMedia library appeals to every demographic
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Deliver content where customers are
Makes content available on your customers’ devices as well as on your digital signage
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Content and asset licensing
Access to more than 3,000 story and character assets to inspire actions, brand perceptions, and loyalty you want from customers
Content streams
3 customizable options
Recommended for you
% match
Company-specific
- Custom-curated, 24/7 live stream of news, sports, and entertainment
- Exclusive branding options available using your company logo and messaging
- Localized content and advertising insertions, corporate training and messaging
- Unique to big box retailers, bank brands, hotel chains, restaurants, etc.
Recommended for you
% match
Industry-specific
- Programmed 24/7 live stream of news, sports, and entertainment
- Optional production of company or subject-specific content
- Capable of localized content and advertising insertions
- Examples include healthcare, financial, auto dealerships, air travel/transportation hub networks, etc.
% match
Genre-specific
- 24/7 content loop of themed video-on-demand (VOD) titles (comedy, drama, etc.)
- Optional production of company or subject-specific content
- Capable of localized content and ad insertions
- Examples include comedy, kids, drama, news and sports networks, etc.
Features
Your own content network
| Features | Details |
|---|---|
| Own the channel | Own 100% share of voice and exclude competitor marketing while reinforcing your own. |
| Robust controls | Innovative programming tools enable you to deploy, manage, and update dozens of custom streams unique to location, individual screen, or personal device. |
| Flexible scale | Harness the power of WarnerMedia story and character assets throughout multiple touchpoints in the customer journey. |
| Tailored content per screen | Deliver your unique message along with compelling content to every screen in your facility. From public area displays to personal devices, AT&T can deliver the right message to the right place at the right time. |
Data integration
WarnerMedia + Xandr for smarter personalization
Relevant and intelligent
Combine the power of Xandr and WarnerMedia to put data to use for even more targeted personalization. With Xandr data and AT&T Business consumer insights and engagement information, individuals can be served relevant and specific advertising, content, and messages.
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