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Business Intelligence: What You Need to Know

Executive Summary

Software for gathering, storing and analyzing information can help your company make better business decisions. Business Intelligence (BI) systems can scan huge amounts of information and recognize patterns that wouldn't be obvious to human readers.

BI helps you answer key business questions, like which customers are profitable, when to launch a marketing campaign and what the latest sales trends are. BI also gives you more leverage during negotiations, by making it easier to quantify the value of your relationships.

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