Presentation

• Send to a colleague

Online Video for the Enterprise: Online Marketing Power

Executive Summary

Budgets for online video marketing campaigns are exploding. Video creates an emotional connection with your audience, and studies show impressive response rates. Melissa Campanelli, Editor-in-Chief of Marketing & Commerce, discusses how you can integrate video into your overall marketing plan. Topics include the elements of successful online videos, cost considerations and finding production talent.

Watch Video [03:24]

* Exclusive for members of the AT&T Networking Exchange.