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Blogging: What You Need to Know

Executive Summary

Exclusive for Networking Exchange members.

In a business context, blogs have internal and external applications. One blog might be deployed as a departmental “bulletin board.” Another might be set up to communicate with customers, reporting on the status of new products or outstanding trouble tickets.

Blogging is also the cheapest and easiest way to establish a Web presence, and can add a human voice and personality to your brand.

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