AT&T Mobile Application Management

Simplify Mobile Application Management

As employees push for more mobile applications – and the “bring your own device to work” trend continues – the backlog of apps to be deployed and managed grows. You want to speed rollouts and drive adoption to gain productivity benefits, but you also need to maintain control over how mobile apps are distributed, accessed and used.

Deploy, control and manage with MAM

AT&T Mobile Application Management (MAM) provides a cloud-based, highly scalable solution to help you:

• Standardize deployment to a range of corporate and employee-owned mobile devices
• Control distribution and access to applications
• Manage and update apps and content remotely
• Analyze usage to get more value from investments
• Improve user experiences to increase adoption

Create a catalog of custom-branded apps

Now you can build an online portfolio of the apps and content you develop. A web-based management console provides the tools you need to:

• Create custom application “wraps” using a choice of colors and images
• Brand the look and feel of your applications with your corporate logo
• Include a choice of native apps for a range of mobile devices
• Add and update applications, as needed

Deploy mobile applications over the air

Whether you need to distribute mobile apps to a few users or thousands, AT&T mobile app management solutions can simplify and speed the process for you. Use the management console to:

• Upload apps to the catalog
• Send content, such as spreadsheets, presentations and videos to select employees
• Manage and update apps and content remotely
• Set access policies for specific users or user groups
• Notify specific employee groups when catalog updates occur

Encourage user adoption with mobile app management

An engaging and intuitive application catalog can improve the user experience as they:

• Access a library of apps and content suited to their job and needs
• Select native apps for their chosen devices
• Tap on-screen icons to easily install apps and download content

Manage the mobile application life cycle

We provide you with the tools you need to manage the full life cycle of your application library. The management portal enables you to:

• See the status of users and apps on the dashboard
• Automatically update apps and configuration profiles
• Remove applications and content remotely, without wiping the entire
• Run reports to analyze activity, view device details and log in attempts for compliance tracking

AT&T for mobile application management

You can trust AT&T to manage and deliver your applications and content. So, talk to your AT&T representative about mobile application management solutions and other AT&T mobile management solutions today.

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Mobile Application Management Considerations

As you think about a mobile app management solution for your organization, ask yourself these questions:

1. Do you have a mobile policy in place for distributing and managing apps and content?

Without the right policies in place to guide and enforce distribution and access, sensitive corporate data and assets can fall into the wrong hands. AT&T mobility experts can help you establish consistent mobile policies to help you standardize and control app and content distribution and restrict access to authorized users and user groups.

2. How are you addressing the “bring your own device” (BYOD) challenge

The BYOD trend underscores the need to do more than manage mobile devices, you need to manage the apps and content on those devices. With mobile device management solutions, you can view the mobile devices accessing your network. With AT&T Mobile Application Management, you have visibility into and control over the actual applications and content on each device.

Why is this important? Because if an employee-owned device is lost or stolen, you can’t wipe the entire hard drive, as you would a corporate-owned device. Doing so would also wipe the employee’s personal data and files. With AT&T MAM, you can delete select enterprise apps and content, while leaving the employee’s personal content and apps on the device.

3. How do you determine the most valuable mobile apps and content?

To get the most out of your investments, you need a way to track usage and gather feedback to determine the most valuable apps and content to your employees. AT&T Mobile Application Management (MAM) lets you track and report vital statistics for each app, as well as other content, such as videos, presentations and other documents.

For example, you can see how many times a specific app is used by specific users and groups, view a list of all downloads by date and user and track all login attempts for compliance tracking.

Will mobile app management work for you

To help you determine if AT&T Mobile Application Management solutions are a good fit for your business, you can arrange for a mobility workshop. AT&T mobile application consultants will meet with you to assess your requirements, share successful implementations of the solution and present different options to meeting your needs.

Your mobile app management solution

Designing a successful mobile app management solution means taking a full life cycle approach – from creating and customizing apps and content to distributing, updating and controlling their usage. Our AT&T Mobility Solutions Services team can help design an enterprise-wide solution that addresses the specific needs of your organization and the apps and content you need to manage.

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Mobile Application Management Service Delivery

When you choose AT&T as your mobile application management provider, we:

• Monitor and manage the virtual infrastructure and network that delivers your applications and content
• Manage mobile applications and updates
• Provide you with a web-based management portal for access to your apps, content and catalog in the AT&T cloud
• Train administrators on using the management console

Support for Mobile App Management

Once your solution is deployed, AT&T:

• Supports the full life cycle of the MAM app
• Updates the mobile applications and management tools as new features become available
• Leverages experience in mobility management to help you prepare for and respond to change and spot opportunities for improving mobile app management

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If you need help managing your mobile application backlog and the BYOD trend, talk to your AT&T representative about AT&T Mobile Application Management.