Content Monetization
AT&T provides solutions that enable customers to manage, monetize, and securely deliver content using direct payments and advertisement insertions. The solutions enable customers to define media products such as TV shows, movies, podcasts, etc. and assign license rights, prices and distribution paths across broadband, TV and mobile devices. Product bundles and promotional pricing can be set using business rules and license rights which are administered through Rights Management applications. Multiple commerce models are supported including download-to-own, subscription, rental, ad-supported, coupons and promotions.
