AT&T Commerce to Go

Comprehensive commerce made simple

Transforming ecommerce purchasing

Get the features and functions you need to help create a highly engaging online experience while reducing overall capital expense costs and mitigating risks associated with complex ecommerce implementations. Provide mobile users that same quality web experience.

Creating a top notch ecommerce experience for your customers requires several software, service and infrastructure components. Individually these rely on mature vendor management, specialized implementation and support skills, the foresight to navigate complexity and a lot of time to get it right. AT&T Commerce to Go bundles enterprise class software, integration services, and hosting from a single provider.

Monthly service fee with no upfront capital expense

With AT&T Commerce to Go, you pay a monthly fee for normal use allowing you to divert capital to other areas of the business, speed implementation and accelerate time-to-revenue. This approach helps you avoid:

  • Steep software licensing fees
  • The cost of setting up or expanding your own infrastructure

Built on the AT&T global network and infrastructure, you can scale use of certain service components like software and computing capacity quickly and efficiently and then scale back to your baseline, which helps avoid overall upfront expenses.

Rely on an experienced vendor for online and mobile retail

AT&T is ranked by Internet Retailer as the #1 Web hosting provider to the top 1,000 e-retailers in North America.* With a decade of experience as an IBM WebSphere® hosting provider and 15 years in enterprise hosting, you can rely on AT&T for your eCommerce needs.

* Based on total Web revenue as listed in the 2013 Top 500 and Second 500 Guides.

AT&T Commerce to Go provides an online and mobile storefront that can help you:

  • Browse, search, market, promote and sell your catalog of products
  • Create a personal experience for your customers
  • Enlighten shoppers about your brand with relevant content
  • Help customers find your store locations

In addition, AT&T Commerce to Go can support you with:

Social Network Engagement

With AT&T Commerce to Go your storefront is integrated with certain popular social platforms and may be integrated (or extended to use) with others allowing your customers to share their preferences and become brand ambassadors. Ratings and reviews are moderated for quality which can help drive more users to your website, increase shopping conversion rates and increase the average order value of shopping carts after they arrive.

Email Marketing

Using advanced customer segmentation and past order history, you can create email marketing campaigns tailored to your audience. A marketing platform provides a full featured template editor, workflow designer, and a visual dashboard with reports to help you measure your deliverability success.

Digital Analytics

Gain insight into customer behavior and marketing campaigns that surround your online and mobile store. Built in tagging, reports and dashboards allow you to track the impact of the content and promotions you create-allowing you to make informed decisions about how to improve shopping cart conversions and identify the campaigns that have the best return on investment.

Enterprise Class performance

Performance counts when it comes to the commitment of creating a good shopping experience and converting sales. With AT&T Commerce to Go:

  • Content is delivered quickly
  • Your site is available when needed
  • Your site can handle the traffic generated by promotional campaigns or seasonal activity

One stop shop for midsized retailers

AT&T Commerce to Go combines the essential elements of a web-based retail solution into a single, subscription-based offer, including:

  • A ready-to-go online and mobile storefront with
  • - IBM® Smarter Commerce software and services
    - Web analytics
    - Online ratings and reviews
    - Tax calculation
    - Email marketing
  • Testing, implementation and support services
  • Hosting and ongoing application management
  • Select components of AT&T CDN Services
  • A web-based portal with self-service tools

Since the upfront design work has already been completed, you can launch quickly and efficiently. If you need a higher level of customization, you can engage the AT&T application consulting team.

Optimize performance and service availability

To keep customers coming back, online mobile stores should be highly available, responsive and highly secure. Sales and brand image can be directly impacted by the performance of the site. Your AT&T Commerce to Go storefront runs on the AT&T Synaptic InfrastructureSM and select components of AT&T Content Delivery Network, which provide:

  • Up to 99.9% service availability backed by service level agreements
  • Built-in redundancy
  • 24x7 infrastructure monitoring and management
  • Scalability of certain service components like software and computing capacity in a quick and efficient manner
  • Dynamic site acceleration

Ongoing management and support for your application

We take the operational complexity out of managing your eCommerce application so that you can focus on growing your business. AT&T provides 24x7x365 proactive, advanced monitoring and management of the operating system, web, database, middleware, and eCommerce application including:

  • User account management
  • Transaction and site monitoring
  • Patch management and maintenance
  • Request based services

A dedicated 800 number gives you a single point of accountability and access to a designated team of skilled technology experts. A customer portal is also provided with self-service tools for performance monitoring and reporting.

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