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AT&T offers a portfolio of mobile messaging solutions to enrich your marketing, communications, and development activities. Whether you need to connect with your audience for group messaging, critical alerts, or coupons, AT&T enables you to engage with them through the communication channel they prefer, including: SMS, email, social, chat, and voice. All of these solutions are cloud-based services, which means you get an easy-to-use web interface to create and implement your messaging campaigns, and then sit back, relax and leave the rest to us.
An end-to-end, 2-way group notification and messaging solution.
An all-in-one messaging platform for SMS marketing, communications, and developers.
An enterprise-grade platform for local and global SMS and email.
Multi-modal messaging for critical alerts and communications, including SMS and voice.
Questions to consider when looking for the right Mobile Messaging solution
What type of mobile messaging will you be doing?
Options include 2-way group notifications, SMS marketing, loyalty marketing, newsletters and internal communications, and critical alerts.
How do you want to reach your audience?
Options include SMS/MMS, email, social media, chat, voice, and RSS.
Where do you want to send messages?
Domestically or internationally.
Are you a developer?
We have the APIs you need: Options include HTTP, REST, SMTP, SMPP, SNPP, WCTP, and TAP.
Do you want to create a campaign yourself or have an expert do it for you?
Professional services include: creative development, campaign management, and API integration.
Regardless of your messaging requirements, the AT&T Mobile Messaging portfolio can exceed your needs.
Best Practices for Mobile Messaging
Here are some best practices to getting started with your mobile messaging solution.
Training and On-Boarding
Take advantage of the solution on-boarding opportunities that are available when you sign up for the services.
If you already have an opt-in list, it is important to import it into your solution and set it as the foundation for your mobile messaging campaigns; next, build upon it with ready-to-use tools and grow by adding online sign up pages, SMS keywords, and Facebook sign-up pages.
Identify a Solution Manager
Regardless if you choose a “do-it-yourself” or “do-it-for-me” approach, you always need to designate the right person to ensure mobile messaging campaigns are successful.
Measure Results: Each of the AT&T Mobile Messaging portfolio solutions has robust reporting features. Be sure to utilize the reporting function to track open rates, click rates, social statistics, and to ensure you are optimizing your campaigns.
For additional support to be more successful, please contact AT&T.
To learn more about Mobile Messaging Solutions from AT&T, contact us today.