Software-as-a-Service Enablement
TopLineISVSM, AT&T’s unique enablement program for independent software vendors (ISVs), helps you through every stage of launching a successful software-as-a-service (SaaS) business.
In today’s economic climate, software buyers are increasingly drawn to SaaS, which allows them to avoid the huge upfront expenses typically associated with business software.
But the sticking point, if you’re an ISV geared toward traditional licensing and on-premises delivery, is figuring out how to provide your product as a service. You need different strategies, resources and skills.
With a minimal investment, you can tap into AT&T’s infrastructure, methodologies, expertise and reputation to avoid newcomers’ missteps and immediately seize a competitive advantage.
Great news about TopLineISV is that you pay as you grow. With our straightforward, predictable pricing structure you’ll know exactly how your hosting costs will change as your business expands, which makes it easy for you to build your expenses into your forecasts and pricing structure.
In addition to hosting and managing your applications, AT&T can help independent software vendors devise a successful go-to-market strategy. Through our TopLineISVSM program, we help you deliver your application as a service quickly, easily and affordably.
The features below are all ready and waiting for you, eliminating ramp-up delays and helping you save money on hardware and technical personnel. For one basic fee, you receive a package that includes:
- Business strategy advice for taking your SaaS offering to market
- Sales and marketing enablement, including guidance on collateral and sales activities
- Technical operations support from a named team
- Managed application hosting (dedicated, utility and hybrid models)
- 24 x 7 monitoring, trouble management, change management and operational support
- Database management
- Help-desk to help-desk support
- Security and networking services
- Web content and data integration
Additional Options:
- TopLineISV Jumpstart Program is a good choice if you need to cultivate a pipeline and establish a footprint in the market before you commit to long-term hosting. For an up-front fee (credited back to you once you sign a service agreement with us), you’ll receive all the TopLineISV program benefits plus four months of full application hosting on a pre-defined amount of capacity.
- TopLineISV Incubation Center gives you a sandbox environment where you can refine the technical architecture of your product and prepare for pushbutton SaaS delivery. The sandbox is no charge for four months when you take our eight-hour Technical Design Workshop, in which you build a set of infrastructure and service-readiness requirements.
- Managed application hosting (dedicated, utility, and hybrid models)
- Advice on business, sales and marketing
- Technical operations support
- 24 x 7 monitoring, trouble management, change management and operational support
- Database management
- Help-desk to help-desk support
- Security and networking services
- Web content and data integration
- Pay as you grow; take advantage of straightforward, predictable pricing so you know exactly how your hosting costs will change as your business expands
- Reduce your financial exposure and contain costs
- Reach the market faster by tapping AT&T’s technical and business expertise
- Focus on developing and selling your software – not on hosting and delivering your product to customers
- Monitor the performance of your software in near real-time, track changes, and run reports with AT&T’s Managed Application Services ToolSM
